What is the purpose of this project?
Our goal is to demystify the creation process of electronic music, showcasing its complexity and detail. For artists, this offers a unique phygital (physical + digital) channel to showcase their talent to new audiences, breaking free from traditional marketing constraints like unread email campaigns, costly social media advertising, and declining press impact.
What does the installation look like?
For the time being, the visual content regarding the project until launch date remains not public. Picture a 4x3 meters wall featuring a giant display with custom music controllers sprinkled on it. This project merges the tactile feel of analog music production with modern technology, allowing audience interaction through track selection and modification of parameters such as volume and effects. The wall is situated in a salon adjacent to the main room, creating communal experiences around electronic music for up to 15 people at a time.
How does the visual component work, and how does it engage the audience?
The visual animations, driven by scoring data, are designed to captivate the audience and encourage interaction and content creation for social media. The system prominently displays the artist's name during their track playback and includes a QR code module for audience members to easily access the artist's social media and music links, fostering direct fan engagement and discovery.
